Blue cross blue shield

LIVE FEARLESS


POSITIONS

Director

Cinematographer

Producer

Editor

Motion VFX Supervisor

Photographer

Blue Cross Blue Shield (BCBS) wants its members to live healthy lives. So they’ve included nutrition counseling as a benefit in most of its plans. To further educate members—and the public—BCBS partnered with Chef Vivian Howard and registered dietician Tracy Owens to create a series of 12 videos.


Some involve “recipe swaps” that teach people how to switch out ingredients in favorite recipes for a more nutritious (and delicious) alternative. Other aspects of this large-scale project involved promotional videos that highlight the nutritional counseling and other health education resources available to BCBS members.

A red fire truck from the Ayd Mill Fire Department parked during an event.
A film crew setting up camera equipment in a bright modern kitchen.
A camera operator wearing headphones and hat working with professional video equipment.

“MOST OF MY EXPERIENCE HAS BEEN IN CINEMATOGRAPHY, SO HAVING THE ROLE AS A DIRECTOR WAS AN INCREDIBLE EXPERIENCE TO EXPAND MY KNOWLEDGE IN THIS DEPARTMENT.”

(Josh Woll)
A film crew shooting a cooking segment in a modern kitchen setting.

CREDITS


CLIENT: BlueCross BlueShield

DIRECTOR/DP/EDITOR: Josh Woll

ADDITIONAL CAMERA: Eli-Wallace Johansson, Blaire Johnson, Will Gehrman

SOUND: Josh Stowe

GRIP+ELECTRIC: Jack Templer

HAIR+MAKE UP: Robbie Forest

POST PRODUCTION: JW Motion and Stills Inc.

VFX: Cristian Cardozo

BTS PHOTOGRAPHY: Baxter Miller

Video editing software interface showing multiple timeline tracks and preview windows.

MOTION VFX


I was privileged to work closely with animator Cristian Cardozo for the promotional videos in this series, developing a unique look and style using parallax still imagery.


This approach, along with some live-action scripted components and a tight timeline, made this project very unique. The entire series was shot completely in two days, and we had about three months in post-production, adding to the challenging—and exciting—nature of this project.


But with an incredible team, overall great attitudes and a lot of patience, we were able to produce a solid product that is impacting the lives of individuals all over North Carolina.