Blue cross blue shield
Motion VFX Supervisor
Blue Cross Blue Shield (BCBS) wants its members to live healthy lives. So they’ve included nutrition counseling as a benefit in most of its plans. To further educate members—and the public—BCBS partnered with Chef Vivian Howard and registered dietician Tracy Owens to create a series of 12 videos.
Some involve “recipe swaps” that teach people how to switch out ingredients in favorite recipes for a more nutritious (and delicious) alternative. Other aspects of this large-scale project involved promotional videos that highlight the nutritional counseling and other health education resources available to BCBS members.
“ “MOST OF MY EXPERIENCE HAS BEEN IN CINEMATOGRAPHY, SO HAVING THE ROLE AS A DIRECTOR WAS AN INCREDIBLE EXPERIENCE TO EXPAND MY KNOWLEDGE IN THIS DEPARTMENT.” ”
CLIENT: BlueCross BlueShield
DIRECTOR/DP/EDITOR: Josh Woll
ADDITIONAL CAMERA: Eli-Wallace Johansson, Blaire Johnson, Will Gehrman
SOUND: Josh Stowe
GRIP+ELECTRIC: Jack Templer
HAIR+MAKE UP: Robbie Forest
POST PRODUCTION: JW Motion and Stills Inc.
VFX: Cristian Cardozo
BTS PHOTOGRAPHY: Baxter Miller
I was privileged to work closely with animator Cristian Cardozo for the promotional videos in this series, developing a unique look and style using parallax still imagery.
This approach, along with some live-action scripted components and a tight timeline, made this project very unique. The entire series was shot completely in two days, and we had about three months in post-production, adding to the challenging—and exciting—nature of this project.
But with an incredible team, overall great attitudes and a lot of patience, we were able to produce a solid product that is impacting the lives of individuals all over North Carolina.